Valley Health Plan’s Beary

Illustration, Graphic design
& Art Direction,

Overview

Valley Health Plan — a health insurance provider based in San Jose, California — works tirelessly to be active in the communities they serve. One of their biggest goals: helping their customers with healthier habits, especially the younger generations! From the development of their mascot Beary to the creation of content extensions, our creative team worked to bring this goal to reality. Along with the launch of Beary, extensions included stickers, several illustrations in many costumes, and an original coloring book.