Overview

University of Illinois Health — a health system in Chicago, Illinois — is focused on their mission to improve the health of their patients. To uniquely position themselves amongst their competition, they wanted to elevate their connection to the communities they serve. Our team approached this task by creating a small campaign that focused on two target audiences, patients
and employees.

Conceptually wanting to mimic the closeness between the hospital and the neighborhoods it serves, we created double-exposure composite combining residents and physicians with the community architecture.Using campaign mediums including transit like subway and train LED screens, bus shelters, and geo-targeted television, UI Health was recognized as the neighborhood pillar that they have always been.