South Oakland & Macomb pipeline
Graphic design & Motion Graphics
Overview
Fourteen new miles of natural gas pipeline. Two counties of customers impacted. Consumers Energy needed an engaging piece of creative to explain safety precautions, benefits for the environment, and how these pipelines would be servicing the communities in the future.
Our team used this as an opportunity: the perfect time to hit the audience with something a touch more endearing and approachable. Cue our animated masterpiece — balancing both parts creative and informative.
Stills
Creative Director: Corey Brent
Designer/Motion Graphics: Tyler Czarnecki & Simon Hurst
Animator: Mike Basilico