Overview

Consumers Energy has a big job to supply Michigan residents with power. Their initiative to create a better Michigan for it’s residents lead them to create programs “Time of Use Rate”, that ultimately by each resident doing their part we can make a better Michigan. Consumers Energy came to us to create a long format motion graphics piece to help explain what the program was all about. As lead motion graphics designer I was tasked to create a visual concept based off a script, create scene compositions and assets as well as animate assets seen in the video. I lead a small group of animators and designers in the creation of this video. The animation had to feel part of the Consumers Energy brand, using brand elements that we created and sticking to the brand promise and approach we accomplished just that. With a 70% play to completion rate they were very happy with the outcome.

Process