$3 Latte wednesday Social Campaign

Concept Development, Art Direction
& Graphic design

Overview

Southeast Michigan Biggby was looking to develop a social media presence on their Facebook. With a tiny team and a shoestring budget, we provided an approach that would connect with Biggby fans on a regular basis. Biggby believes in coffee bringing people together by celebrating the love of friendship and family. The brand is fun, light-hearted, approachable and inclusive. Since our team was typically small, most shoots were us running around with a Cannon and our iPhones. Sometimes small budgets can inspire different thinking and approaches. Offering this daily support content, helped to reinforce the idea of reliability and goodwill of Biggby. As well as introducing the Biggby brand to Coffee drinkers by featuring a specialty coffee once a week to get them into the habit of making a biggby coffee stop part of their morning routine.

Social video

Social Posts

Ahoy, matey! Celebrate Talk Like a Pirate Day with ye friends at BIGGBY® or steal ye $3 latte tomorrow — a deal ye don't need to cross the seven seas for!

Now that school is in full swing, it's time to settle back into your routine. Visit us today at participating locations for a $3 latte or tea latte — morning, noon, or night!

Shine the spotlight on your sweetie today! Share a picture of you together in the comment section for a chance to win BIGGBY® COFFEE gift cards for you both!

It’s okay that the barista already knows your $3 latte order before you tell them! We like it that way.

Halloween is tomorrow and you’re still not sure about a costume? Better grab some coffee and get a move on!

Today is the day to warm up with your favorite latte.

We’ve been counting the days until Thanksgiving. You’ve been counting the days until $3 Wednesday

Trying desperately to watch your waistline this holiday season? We have delicious reduced calorie-options to keep you going strong!

Heat up with the best $3 latte flavors — tomorrow is the first day of winter!

Hanukkah starts today! Celebrate the holidays with us and your favorite $3 latte flavors.

We find your lack of coffee disturbing.

Static Web banners

Email Blasts

Facebook header & youtube bumper Ad

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Biggby $3 Wednesday Bumper Ad

Art Director: Chelsea Benson, Lauren Persichetti & Tyler Czarnecki
Senior Art Director: Alexis O’neil
Copy Writer: John Lewis
Creative Director: Corey Brent
Graphic Designers: Tyler Czarnecki, Lauren Persichetti & David Shankin