Barnes Jewish Hospitals:
the Science
of You

Graphic design

Barnes-Jewish Hospital at Washington University Medical Center is the largest hospital in Missouri and the largest private employer in the St. Louis region. An affiliated teaching hospital of Washington University School of Medicine, Barnes-Jewish Hospital has a 1,800 member medical staff with many who are recognized as "Best Doctors in America."

Our team was tasked with tackling a service line awareness campaign, highlighting studies being performed by Barnes Jewish physicians who are combating genetic diseases specifically in the heart, joint and brain.

With our concept revolving around the uniqueness of each person’s genetic code, our ultimate goal was to showcase how Barnes Jewish creates one-of-a-kind treatments with the help of your own DNA.

We decided to incorporate DNA molecules as a design element that would elegantly frame both visual and copy. That, paired with the mixed use of white space and thin lines, created a sophisticated and warm brand style.