As a natural gas and electricity provider for more than half the state, Consumers Energy is passionately focused on their goal to keep Michigan beautiful and thriving. This has led them to create various programs, like Time of Use, that help their customers conserve energy and money.

Consumers Energy tasked our team with creating a longform motion graphics piece to help explain what this energy program is all about! The animation needed to feel cohesive with the brand, while using elements to elevate the brand promise.

As lead motion graphics designer, I developed a visual concept based on a script, scene compositions and assets, as well as the actual animation seen in the video alongside a small group of designers.

With a 70% play to completion rate, Consumers Energy was very happy with the outcome.